Avishkar builds reputation through 2 key channels: digital & mass-media. As brand narrative is established on these two channels, we start optimizing for AI mentions (GEO) which is fast emerging as the primary layer of discovery and transaction.
Digital
We handle social media channels end-to-end:
- Instagram & facebook
- facebook (separate content from Instagram, if required)
- LinkedIn Thought Leadership
- YouTube
- Substack/Patreon
Additional services provided:
- Pre/Post production
- Brand shoots/model photography
- Website design and management
- Performance marketing
- Email marketing (charged basis the number of credible leads generated)
Public relations
Traditional Reputation management:
- Media relations
- While media connects exist in all sectors; prominent beats include business, markets, A&M, healthcare, HR, education, Hindi media.
- Media training
- Crisis Advisory: Holding statement, article takedowns & narrative seeding.
Press events:
- Press conference
- Press roundtables
- Press breakfasts
- Relationship building meetings
- Press invitation for events/on-ground media management for event
Digital reputation:
- Podcasts
- Interaction on digital channels of media publication houses
- Online reputation management.
Generative Engine Optimization
- AI brand visibility audit
- AI citation and authority building
- GEO content strategy
- AI reputation management & monitoring